AI Insights · Timothy · July 2025
Top 5 iOS Personal Finance Apps in Turkey: Q2 2025 Performance
Explore the performance trends of leading personal finance apps on iOS in Turkey during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, personal finance apps on the iOS platform in Turkey showed varied performance trends. Here's an overview based on data from Sensor Tower.
Income Expense Planner Paytodo had an interesting quarter with a notable start. Weekly revenue peaked at around $1.2K at the end of March but experienced fluctuations, ending June with a similar peak of $419. Downloads saw a significant drop from over 5.5K in March to just over 200 by the end of June.
Splitwise displayed a steady increase in revenue, culminating at approximately $567 by the end of June. Downloads followed a similar upward trend, reaching over 1K in the same period. Active users also increased, peaking at 10.7K in late April before stabilizing around 9.8K by the end of June.
YNAB saw modest revenue growth, peaking at $203 in mid-June. Downloads fluctuated minimally, with a peak of 25 in early April. Active users remained relatively stable, hovering around the mid-20s throughout the quarter.
Money Manager (Remove Ads) experienced revenue fluctuations, with a peak of $170 in early June. However, both downloads and active users remained negligible throughout the quarter.
Money Pro: Personal Finance AR had a slight revenue increase, peaking at $205 at the end of June, while downloads and active users remained minimal.
For more detailed insights and data, visit Sensor Tower's platform.
